huglab.
‘MEET UP’ Collection
Concept Development
The term 'Meet Up' serves as the series name for this cup mat collection, inspired by the finished product. The fine and smooth knit patterns, combined with dual-sided designs with different colors and patterns, allow these cup mats to 'meet' various items around the house, creating a dynamic encounter. When placed them together, it's like different personalities coming together, and the interactions with mugs, pots, candles, and metal cabinets add an element of fun to this product.
Since Huglab launched this series, it's been a real hit.
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This is the data analysis and user profile for this Xiaohongshu (RED) post.
This is the data analysis and user profile for this Xiaohongshu (RED) post.
Product Design: Jia Chen
Prop & Photography: Lina Zhang
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Huglab, derived from the ‘hug experiment’, was born during the pandemic, aiming to bring the warmth of hugs to those isolated at home. The brand strives to create cozy, comforting spaces like a big, comforting embrace.
Beyond a brand, Huglab treats living space as an externalization of people's inner world, infusing 'space' with vitality, and bridging the distance between humans and objects.
Prop & Photography: Lina Zhang
︎
Huglab, derived from the ‘hug experiment’, was born during the pandemic, aiming to bring the warmth of hugs to those isolated at home. The brand strives to create cozy, comforting spaces like a big, comforting embrace.
Beyond a brand, Huglab treats living space as an externalization of people's inner world, infusing 'space' with vitality, and bridging the distance between humans and objects.